Be One of the Sustainable Households Leading the Energy Transition

 The primary goal of our campaign is to engage 350 households across a range of neighborhoods in the Netherlands, inviting them to take part in a rewarding energy-saving journey through serious games, creative activities, and community engagement. Our pilot study is designed to be as inclusive as possible, welcoming participants of all ages, backgrounds, and experiences — including students, families, educators, and local leaders. Together, we aim to build a sustainable community and demonstrate how small, fun, and creative actions can lead to meaningful changes in everyday life and have a lasting impact. Our focus is on encouraging self-consumption, reducing peak energy usage, and fostering positive energy-saving culture.

How it Works?

 We want you to feel confident before joining GAIM. That’s why we’ve made it easy to understand how the campaign works — and how the game fits your time, goals, and interests. GAIM runs over several weeks, with a new energy-saving challenge each week that you complete at home. To participate, all you need is a smart meter — and chances are, you already have one (95% of Dutch households do!). You can play on your own or team up with family, friends, or neighbors. Each challenge helps you see how energy use affects your daily life — from your bills and habits to your impact on the environment.